![]() It will have 10 stories and be 34 meters tall. This wooden building in Vienna will combine apartments with offices, shops and even a spa Image: Cetus Baudevelopment GmbHīerlin architects Kaden+Lager are building Germany's tallest building, the Skaio building in Heilbronn, using mostly wood. It is a current showpiece for energy-efficient construction. In Germany, an eight-story wooden house was built on an area that used to belong to the United States army in the Bavarian town of Bad Aibling. The rooftops of the structures - which will be nine stories tall - will be accessible to the public, and are supposed to encourage citizens to engage in urban gardening. In the Parisian district of Terne, an entire building complex is being built from cross-laminated timber and glass. Read more: Wood: Renewable construction material of the future? ![]() Austria is the world's largest producer of cross-laminated timber.Īnd though that may sound unsustainable, it's done under the number-one rule of Austria's lumber industry: Never log more than can grow back. The building in Vienna will also combine apartments with offices, shops and a spa.Īsk the Austrians and they will tell you they're the ones who came up with the concept of using wood as an industrial product. Vienna is currently working on an 84-meter-tall wooden building 24 stories tall (with a staircase made out of cement). Timber skyscrapers: an international trend?īut despite the declaration on the poster, this is not actually the world's tallest wooden house after all. Maybe not "the world's tallest wooden house," as the poster reads - it will be 81 meters tall when completed Image: DW/K. When it's finished in March 2019, the wooden house will be 81 meters (265 feet) tall, and will have 18 stories with 27 apartments that ranging from 67 to 149 square meters (720 to 1,600 square feet) as well as a swimming pool, a hotel, offices and restaurants. The wood is sourced from Norwegian forests. The house doesn't have any scaffolding cranes and an outdoor elevator are used to transport the building material to where it's needed. If you can take an out-of-date piece of content and spruce it up, you’ve got yourself a winner."The world's tallest wooden house!" reads a huge poster on the side of a building under construction in the Norwegian municipality of Brummundal. …but in the end, I had something that was clearly better than anything else out there. It took 10 gallons of coffee and 20 hours of sitting in front of my laptop (don’t worry, I took bathroom breaks)… In my case, I decided to list all 200 ranking factors… or die trying. If you find a link magnet with a title like “50 Healthy Snack Ideas”, publish a list of 150 (or even 500). In some cases, publishing an article that’s simply longer or includes more items will do the trick. Here’s how you can take existing content to the next level: Your next step is to take what’s out there and blow it out of the water. Now it’s time for step 2… Step #2: Make Something Even Better That’s easy: find content that’s already generated a ton of links. It’s content so awesome, so incredible, and so useful that people can’t help but login to their WordPress dashboard and add a link to your site.īut how do you know if your linkable asset is going to be a huge success… or a total flop? Keep in mind that linkable asset is not “12 Things Spider Man Taught Me About Social Media Marketing” link bait nonsense. I’m not sure who coined the phrase “Linkable Asset”, but it’s the perfect description of what you want to create: a high-value page that you can leverage for links over and over again. Step #1: Find Proven Linkable AssetsĪ linkable asset is the foundation of any successful link-focused content marketing campaign (including this one). I reveal the others in my premium business training course, SEO That Works. Now: The Skyscraper Technique is just one of many strategies that I use to land first page Google rankings. It’s human nature to be attracted to the best.Īnd what you’re doing here is finding the tallest “skyscraper” in your space… and slapping 20 stories to the top of it.Īll of a sudden YOU have the content that everyone wants to talk about (and link to). “Wow, that’s amazing! I wonder how big the 8th tallest building in the world is.” Have you ever walked by a really tall building and said to yourself: Here’s why this technique works so well (and what it has to do with a skyscraper): ![]() Like I mentioned in the video above, here are the 3-steps that make up The Skyscraper Technique: ![]()
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